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As of this year, less than 6% of people in the advertising industry are black...
After realizing Google’s creative work didn’t reflect the real world, Lorraine Twohill, Google’s chief marketer, is forging a path toward more inclusive marketing. Here she shares Google’s approach — because diversity in advertising is a bigger challenge than any one company alone can solve. A version of this perspective previously appeared in Adweek. Like every CMO, I spend much of my day in creative reviews. That means I am on the receiving end of a lot of beautiful images.
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