After realizing Google’s creative work didn’t reflect the real world, Lorraine Twohill, Google’s chief marketer, is forging a path toward more inclusive marketing. Here she shares Google’s approach — because diversity in advertising is a bigger challenge than any one company alone can solve. A version of this perspective previously appeared in Adweek. Like every CMO, I spend much of my day in creative reviews. That means I am on the receiving end of a lot of beautiful images. ...
Posted Monday, September 30th 2019 at 1:50PM
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Black Tech Professionals on the West Coast to Meet For an Evening of Networking on Feb 18th
Symantec & HBCUConnect.com Target Black Tech Professionals on the West Coast for VIP Event, February 18th, 2016
Mountain View, CA — HBCUConnect.com, in ...
Posted Monday, February 15th 2016 at 12:57AM
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What makes a strong diversity recruitment campaign?
There are plenty of recruitment strategies out there, but most rely on a single idea: reach as many qualified eyes as possible. Diversity recruiters must ensure their efforts reach the right people ...
Posted Sunday, February 14th 2016 at 7:08PM
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Increased diversity in your organization sounds like a great goal, but is your business equipped to handle it?
A major barrier for minority recruitment is a lack of knowledge about what varied perspectives can provide. Many minority populations mi ...
Posted Sunday, February 14th 2016 at 6:51PM
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There’s a reason why traditional diversity recruitment methods are used consistently—many have proven successful, so why not continue using them? Job fairs, career expos, and targeted listings are all effective ways of finding candidates to diversif ...
Posted Sunday, February 14th 2016 at 6:32PM
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For members of DiversityRecruiting.com, Apple may have once again laid the foundation for a promising future. This particular future doesn’t involve the revealing of the latest innovation to come out of Cupertino, California, but rather, a landmark i ...
Posted Sunday, February 14th 2016 at 6:13PM
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Finding qualified candidates to meet your diversity goals is a daunting task.
As all diversity recruiters know, seeking out, interviewing, and onboarding new candidates isn’t a short process. It becomes even more challenging when qualified candidate ...
Posted Sunday, February 14th 2016 at 5:59PM
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Although the foundational goals of diversity recruitment (building relationships, broadening your business’ perspective, establishing community credibility, and better cultural sensitivity) are all desirable outcomes, reaching these goals is no small ...
Posted Sunday, February 14th 2016 at 5:28PM
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Although the foundational goals of diversity recruitment (building relationships, broadening your business’ perspective, establishing community credibility, and better cultural sensitivity) are all desirable outcomes, reaching these goals is no small ...
Posted Sunday, February 14th 2016 at 5:24PM
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Businesses trying to increase their diversity without a structured plan may be surprised at their lack of results—and the increased expenses that go along with it. Keep these five strategies in mind during your diversity recruitment to help guarantee ...
Posted Sunday, February 14th 2016 at 5:12PM
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In order for a business to survive and thrive, there must be concerted effort put towards growth. Even if there are no immediate plans for active expansion, there must at least be the formulation of strategies which prepare the operation to address t ...
Posted Sunday, February 14th 2016 at 5:01PM
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Increased talent diversity is a common goal for most businesses these days. Though many organizations want a more diverse workforce, most organizations are unaware of how to achieve it.
Diversity recruiting is a function of proactive outreach and co ...
Posted Sunday, February 14th 2016 at 12:33PM
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For the last five years, Bayer has been quietly transitioning from being an international company to a truly global one. There is a difference, says CEO Marijn Dekkers.
“You are not a global company because you do business in 120 countries. Yo ...
Posted Thursday, June 11th 2015 at 12:14AM
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MOUNTAIN VIEW, Calif. — Her straightforward approach and passion for helping the disenfranchised landed Nancy Lee her current job as Google’s chief of diversity and inclusion.
It also got her fired from her first job. Lee grew up in Sacr ...
Posted Thursday, March 19th 2015 at 10:57PM
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For students of HBCUs, Apple may have laid the foundation for a promising future. This particular future doesn't involve the revealing of the latest innovation to come out of Silicon Valley, but rather, a landmark investment in diversity recruiting. On Tuesday, the titan of technology announced it's collaboration with The Thurgood Marshall College Fund to find and generate potential talent in the HBCU community, with the end goal of increasing the number of minorities, women and veterans in the technology industry. ...
Posted Thursday, March 19th 2015 at 2:39PM
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Recently, there have been a flurry of articles discussing the lack of diversity in tech. Many reference “pipeline” issues as justification for the low numbers. According to the National Center for Education Statistics, blacks and Hispanic ...
Posted Monday, March 2nd 2015 at 12:51PM
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PALO ALTO, Calif. — The lack of diversity in the tech industry isn't new, but the frank discussion about the nature and severity of the problem is.
Growing transparency around workforce demographics and high-profile harassment and discriminati ...
Posted Thursday, February 26th 2015 at 1:08PM
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OAKLAND, Calif. — This is a critical moment for the tech industry. As the conversation about tech's lack of diversity reaches mainstream consciousness, we have to make significant adjustments to move forward effectively.
History has taught us ...
Posted Saturday, February 14th 2015 at 10:17PM
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Often criticized in the past as well-intentioned but stagnant, corporate diversity departments at major organizations have never been so visible. With Google yesterday pledging a substantial sum to Code2040, a nonprofit fostering diversity in Technol ...
Posted Wednesday, February 4th 2015 at 2:19PM
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Editor’s note: Joelle Emerson is the co-founder and CEO of Paradigm, a strategy firm that helps tech companies more effectively build diverse organizations.
At a recent forum on diversity in tech, Google’s Director of Global Di ...
Posted Monday, January 26th 2015 at 3:06PM
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Maxine Williams is very visible on the Facebook campus. And not just because she's one of the few black people working here.
With its ambitions encircling the globe, diversity has become a top priority at the giant social network. As global head of ...
Posted Wednesday, January 21st 2015 at 12:51PM
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Be yourself, be confident, build community: each of these steps are simple, but don’t confuse simple with easy.
During CES 2015 I was approached by a woman who worked for Facebook. It was fairly random: we’d just happened to be walking o ...
Posted Wednesday, January 21st 2015 at 12:10PM
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