After realizing Google’s creative work didn’t reflect the real world, Lorraine Twohill, Google’s chief marketer, is forging a path toward more inclusive marketing. Here she shares Google’s approach — because diversity in advertising is a bigger challenge than any one company alone can solve. A version of this perspective previously appeared in Adweek. Like every CMO, I spend much of my day in creative reviews. That means I am on the receiving end of a lot of beautiful images. ...
Posted Monday, September 30th 2019 at 1:50PM
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Black Tech Professionals on the West Coast to Meet For an Evening of Networking on Feb 18th
Symantec & HBCUConnect.com Target Black Tech Professionals on the West Coast for VIP Event, February 18th, 2016
Mountain View, CA — HBCUConnect.com, in ...
Posted Monday, February 15th 2016 at 12:57AM
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For the last five years, Bayer has been quietly transitioning from being an international company to a truly global one. There is a difference, says CEO Marijn Dekkers.
“You are not a global company because you do business in 120 countries. Yo ...
Posted Thursday, June 11th 2015 at 12:14AM
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Recently, there have been a flurry of articles discussing the lack of diversity in tech. Many reference “pipeline” issues as justification for the low numbers. According to the National Center for Education Statistics, blacks and Hispanic ...
Posted Monday, March 2nd 2015 at 12:51PM
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PALO ALTO, Calif. — The lack of diversity in the tech industry isn't new, but the frank discussion about the nature and severity of the problem is.
Growing transparency around workforce demographics and high-profile harassment and discriminati ...
Posted Thursday, February 26th 2015 at 1:08PM
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Maxine Williams is very visible on the Facebook campus. And not just because she's one of the few black people working here.
With its ambitions encircling the globe, diversity has become a top priority at the giant social network. As global head of ...
Posted Wednesday, January 21st 2015 at 12:51PM
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Steve Pemberton is Divisional Vice-President and Chief Diversity Officer for Walgreens, the
first such person to hold that responsibility in the company’s 110 year history.
Prior to assuming his role at Walgreens, Steve was Chief Diversity Offic ...
Posted Wednesday, January 7th 2015 at 5:42PM
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Today at the Consumer Electronics Show in Las Vegas, Intel Corporation today announced a broad, new Diversity in Technology initiative, which includes a $300 million investment to encourage more diversity at Intel and within the technology industry at large. ...
Posted Wednesday, January 7th 2015 at 3:19PM
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Microsoft is the latest tech company to release its diversity numbers. Here’s how the tech giant compares.
Microsoft’s CEO Satya Nadella kept his promise and released the tech giant’s federally-mandated diversity numbers to public scrutiny.
In ...
Posted Monday, January 5th 2015 at 6:26PM
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The old adage says that "practice makes perfect." Never have those words been truer than in the field of diversity recruiting. A commitment to hiring a diverse workforce is the first step, but beginning the process of hiring minorities is only the st ...
Posted Sunday, January 4th 2015 at 2:42AM
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The problem with hidden hiring discrimination is that you can't fight what you can't see. When a lack of diversity is present in any institution, there is likely a failure in minority recruiting to blame. However, when hiring discrimination is hidden ...
Posted Sunday, January 4th 2015 at 2:15AM
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If you're hoping to take advantages of all the benefits offered to employers that implement comprehensive diversity recruiting measures, it's important to fully understand the practices that comprise them. Sometimes people mistakenly use the terms "d ...
Posted Sunday, January 4th 2015 at 1:49AM
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It’s no secret that some industries feature far less diversity than others. When asked about this disparity, a lot of these diversity-challenged companies use the same excuse every time: “We just can’t find diverse candidates in our field.” Is this r ...
Posted Sunday, January 4th 2015 at 1:21AM
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It’s said that America is really more of a mosaic than a melting pot, as the unique background that each individual contributes only adds more definition to the big picture. This is never more true than today, as businesses consistently strive to fin ...
Posted Sunday, January 4th 2015 at 1:10AM
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It’s said that America is really more of a mosaic than a melting pot, as the unique background that each individual contributes only adds more definition to the big picture. This is never more true than today, as businesses consistently strive to fin ...
Posted Saturday, January 3rd 2015 at 3:20AM
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Anyone who's paying attention has learned by now that there are innumerable advantages to be found in fostering a more positive environment toward diversity in the workplace. Diversity recruiting is the strategy used to create a well-rounded workforce that maximizes these benefits. ...
Posted Saturday, January 3rd 2015 at 2:53AM
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What do you do when your firm's product branding is so ubiquitous or recognizable that it completely overshadows your company's diversity recruitment marketing? ...
Posted Saturday, January 3rd 2015 at 2:39AM
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When it comes to diversity recruitment best practices, a lot can be learned by looking at those companies that are already thinking outside the box... and excelling. Here’s a closer look at some of the most creative methods that today’s thought leaders are using to establish a thriving, diverse workforce! ...
Posted Saturday, January 3rd 2015 at 2:31AM
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Jerry Rice is known for two things: being recognized as one of the top NFL players of all time, and having been consistently undervalued in the early years of his career, dating all the way back to his high school days. ...
Posted Thursday, January 1st 2015 at 11:57PM
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HBCU CONNECT (www.hbcuconnect.com), the trusted source for community engagement and lifestyle information for the alumni of America's Historically Black Colleges & Universities, recently announced a new partnership with innovative pharmaceutical company Merck (www.merck.com). ...
Posted Thursday, October 2nd 2014 at 5:20AM
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